Fan Monetization

ReKTGlobal has the technology and expertise to drive and manage your brand’s insider relationships. Add additional value to your fan relationships by monetizing that audience through compelling fan experiences and subscription programs.

Powered by our acquisition of Fullcube, our easy-to-use fan engagement and retention tool, ReKTGlobal specializes in helping your brand deliver unique value to your audience through both free and paid subscription programs. ReKTGlobal has created continued value for major brands, including NASCAR, the Charlotte Hornets, This Old House, and our own esports teams, Rogue and the London Royal Ravens.

Fan-Direct NIL Apps
For Amateur Athletes and Personalities

The future of fanatic engagement, NIL apps provide fans a unique opportunity to engage with and support their favorite athlete in their pursuit of their NIL business. Supporters and fans can simply download each player’s NIL app in their app store and become an Insider via a monthly or annual membership. True sports fans, school alums, and supporters will gain access to exclusive photos, videos, livestreams, experiences, merchandise and digital products from their favorite athletes.

Insider Members may also purchase exciting experiences such as virtual meet and greets and customized videos from the player (similar to Cameo) to celebrate a special event or send greetings to a super fan. The proprietary platform also features an in-app store with merchandise such as hats, jerseys, autographs and more...a true private marketplace for Insiders.


NASCAR decided to partner with us, allowing us to build and grow the NASCAR fan database from zero to 6 million. Additionally, our team succeeded in establishing, from scratch, a NASCAR Members club which boasts over 600,000 members. The benefits of this club include: Exclusive VIP Access content, Members-only events, Webcams, Insider deals, and Member Kits. The program generated 8-figure organic revenue, and had a positive impact on other key revenue streams for NASCAR.

This Old House

This Old House partnered with ReKTGlobal who took their INSIDER program from zero to over 100,000 memberships, at $96 per member annually. The INSIDER program was so interesting to fans because it offered them access to Live Event Q&A's, exclusive streaming video, webcam content, and a vast magazine archive. The program generated 8-figure organic revenue, and had a positive impact on other key revenue streams for This Old House.