BERLIN – June 9, 2021 – ReKTGlobal, parent company of rising LEC powerhouse, Rogue, and the London Royal Ravens, announces its new partnership with gaming chair innovation leader, AutoFull. This two-year partnership includes both ReKTGlobal esports properties and will support AutoFull’s growth across Europe and the US.
AutoFull, the leading gaming chair in China and sponsor of the League of Legends Pro League (LPL), have chosen Rogue and ReKTGlobal to support its growth in the West, across Europe and the US. The partnership will include Rogue and London Royal Ravens players and coaches’ assistance in the development of a new gaming chair scheduled for release in 2022, as well as limited-edition co-branded chairs.
AutoFull is the gaming chair designed for professional esports teams. AutoFull has decades of experience in ergonomic computer chairs with its product development team and has obtained more than 100 patents, leading the industry in product innovation.
“We set ourselves apart with our high performance framework across all teams,” said Anna Baumann, EVP of Esports at ReKTGlobal. “Our extensive research and practical performance insights on mental and physical health makes us the ideal partner to work with AutoFull on product development. We couldn’t be more thrilled to help introduce this brand to the West with our expertise and reach.”
Rogue sports championship-winning teams across League of Legends, Rocket League and Rainbow Six: Siege, with recent accolades including a top-two finish in the League of Legends European Championship (LEC) Finals, and a third-place finish in the most recent North American Rocket League Championship Series X (RLCSX) Major.
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ReKTGlobal is a media entertainment company that uses esports, influencers, and social media to help brands reach the GenZ audience through marketing agency and talent management services, and its championship-winning esports teams, Rogue and the London Royal Ravens. Backed by some of the biggest names in sports and entertainment, and led by its leadership team of proven business experts, ReKTGlobal helps brands including State Farm, HyperX, NortonLifeLock and KIA reach gamers around the world.
For more information about ReKTGlobal, visit www.rektglobal.com